Step 4 : What aspects of Moneyway causes pain to our users, and why?
To uncover what our users don't like, and what might make them want to leave/switch to another provider.
The User Interview
Key takeaways were collected from the interview. Then, I transformed those insights into an affinity map to define: pain points and ares of improvement.
Step 3 : What aspects of Moneyway do our users care about the most, and why?
What features are beneficial, and how to enhance the experience.
Step 2 : Define the motivations
To know how they used to work before Moneyway, and what features made them decide to use our app.
Step 1 : Define the user
To understand their personalities, motivations and goals.
Before the user interview
The goal is to understand our users and to know how Moneyway helps with growing their businesses.
Before the user interview
Context
An interview was conducted with one of our users. He is an owner of a design agency with two offices, one in London and one in Liverpool. He’s an employer of two teams, 20 employees, ranging from developers, designers, projects managers, HR and sales.
Objective 1 : Our users needs and expectations.
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